In 1989 Valpolicella Negrar Cellar had a great project based on the quality of the lands. It searched for the best areas for the wine production, in order to make high-quality wines. Their selection took to the definition of important Crus and the birth of a new brand called Domini Veneti. The name recalls the territories owned by the Venetian Republic in 1500. Domini Veneti wants to reproduce the greatness of those years, creating prestigious labels that reflects the territories.