The Winery I Mori is situated in the Chianti hills surrounding Florence.Since the beginning of the 70s the Giannelli family began to renew the crops of his small company making it grow from year to year.In 1997, the family bought the farm Cannetta Giannelli, a company that was producing Brunello di Montalcino, Rosso di Montalcino and Sant'Antimo and in 2003 the vineyards were expanded and a new winery was constructed.In 2003 he expanded the business even in Maremma, in Cinigiano area known for the coltivation of the vine, vineyards were purchased for the production of DOC Montecucco.
Interview with producer
Which are the future projects for your cellar?
To grow the vineyards and to replace some vineyards with higher quality vineyards.
In your opinion, how much is important the improvement of the quality of the wines you produce?
In the current market this is the main thing.
If you have to convince a customer to buy your wine, what would you say to him?
Taste with calm to choose which wine you have to buy.
Which is your favorite thing of your work, and which is the worst?
I love following the cultivation pursuant to the tendency of the seasons, whereas I do not appreciate the huge bureaucracy every agricultural company must manage.
If the Prime Minister would call you and he would ask you a wine for a very important dinner, which wine would you suggest him, and why?
If he told me that the dinner is based on meat I would suggest our Chianti Riserva and I would tell him to open it 1 hour before drinking it.
If you have to give an advice to all the cellars of your territory, what would you advice?
To always work at their best.
In the last years the web commerce is expanding a lot, the online wine shops are growing up more and more; how do you consider this market news?
I think this is a new tendency that will grow a lot.
Why have you decided to commit the sale of the wines to the online wine shop Uritalianwines?
When I listened to the detailed program that Mr. Gallarati, the MD of the online shop , has shown me for the next few years.
Which is the wine you would suggest to the online Uritalianwines customers and why?
We would suggest a gradual tasting of our wines: it would be better before tasting all our Chianti line, starting from the classical Chianti, following by the chianti Colli Fiorentini and ending with the Chianti Riserva.
I believe the customer would be satisfy.