The Azienda agricola Manara, was founded in 1950 and for three generations continues its tradition of wine with passion and experience.The company growth is noted that in recent years can be attributed to generational change represented by brothers Lorenzo, Fabio and John Manara, which follow with attention and care all stages of production.The expansion of the company, with the new and functional cellar, facilitates and streamlines the production process and allows to obtain high quality wines while keeping unchanged the typical.The approximately 11 hectares of vineyards that constitute the company stretch in the hills of Valpolicella, precisely between the municipalities of San Pietro in Cariano, Negrar and Marano di Valpolicella.The wines are born from the premise that you have to respect the characteristics of the "terroir" wines to make recognizable. In this sense, the grapes harvested from different areas, are vinified differently.
Interview with producer
Which are the future projects for your cellar?
We are restoring an old building which will become a sales point and a tasting room.
In your opinion, how much is important the improvement of the wines’ quality you produce?
We are aware of the fact we need to produce quality wines to be competitive with the right price, for this reason it is important to follow with passion and experience all the production steps, from the vineyard to the bottle always trying to do our best.
If you have to convince a customer to buy your wine, what would you say to him?
We think that the wines need to be tasted in order to really find out what you are looking for. I would like to say that we produce local wines and we try not to get influenced by the market demands.
Which is your favorite thing of your work, and which is the worst?
The most gratifying thing is the moment I notice the wines we produce are appreciate by the consumers, this is the right reason to keep on producing quality wines.
The worst thing is for sure the bureaucratic side since I prefer spending time in the vineyards or in the cellar.
If the Prime Minister would call you asking for the right wine for a very important dinner, which one would you suggest him and why?
I would suggest our Amarone of the Valpolicella “Postera” which I would match to a game course such as boar or deer or at the end of dinner with an aging cheese.
If you have to give an advice to all the cellars of your territory, which would it be?
I would tell them to maintain high the quality of the wines we produce so that the whole world can appreciate always more the Valpolicella wines. I’d tell them to always move away from the easy earnings due by the bottling of low quality wines, damaging this way all the work done by the correct producers.
In the last years the web commerce is expanding a lot, the online wine shops are growing more and more; how do you consider this market news?
I think that we have to be in step with the times and with what the technology can offer.
Why have you decided to commit the sale of the wines to the online wine shop Uritalianwines?
Because there is always someone who calls us or sends e-mails asking for a place to find our wines, so we thought this would be the easiest and effective solution to let them appreciate our wines.
Which is the wine you would suggest to the online Uritalianwines customers and why?
For me is difficult to suggest a wine in particular even because, for me, every wine has its own match with a determinate food.